SEM Specialist - Full-Time
- Bachelor’s Degree in Marketing, Digital Marketing or related field
- At least 2 years of working experience in SEM, SEO, social and/or digital media marketing environment
- Proven results in lead generation via Facebook Ads
- Experience in optimising lead-generation landing pages
- Sound knowledge of analytics tools like Google Analytics, Facebook Insights, Instgram Insights, Facebook Ads Manager, etc.
- Knowledge of Wordpress, HTML, Plug-ins
- Good understanding of website and social media metrics, KPIs, analytics and insights
- Familiarity with using content management systems (CMS), and content publishing
- Strategize, develop and launch relevant online engagement tools and initiatives to reach out to the target audience.
- Manage keyword and search marketing programs to drive lead generation.
- Ensure that all digital and social media strategies align to the brand values through close collaboration with the brand team.
- Track success of social & digital media initiatives and to ensure set KPIs are met by analysing key data, metrics and insights of respective digital media platforms.
- Manage issues/crisis communications with regard to the social and digital media platforms.
- Drive initiatives to grow email database and optimize EDM objectives like open rates, click through and conversions.
Chai Timolty | R1331005
Talentvis Pte. Ltd | EA License: 04C3537