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Talentvis Singapore Pte Ltd

4.3
Website: http://www.talentvis.com Country: Singapore Sector: Consulting Size:

Marketing and Communications Manager - Full-Time

  • prior work experience with a life-style F&B company or fashion (apparels) related industry
  • minimum 7 years of marketing experience in a related industry
  • sound knowledge in integrated marcom and social media / digital platforms with familiarity on various forms of analytics.

Responsibilities

  • Full spectrum of marketing activities from strategic marketing planning to executing tactical marketing campaigns and strengthening branding & revenue targets
  • Drive and utilize market research as well as consumer and competitive intelligence to define the product / brand and segment strategies
  • Design and/or drive digital marketing initiatives for brand/s
  • Establish brand mindshare and raise brand awareness through both traditional and digital distribution channels
  • Create search engine optimization; SEO-driven content for website, social media/s for continual content enhancement, with possible traffic or ranking counts
  • Managing appointed third party - vendors / agencies / designers
  • Measure and report all marketing campaign/s performances with insights and assessment against goals and campaign ROI
  • Build strategic relationships with key industries’ agencies, vendors and internal stakeholders with strong insights of Governmental-related initiatives.
  • Well verse with in-store marketing communications at POP with effective display of materials consistent throughout and/or across outlets and stores
  • Drive end-to-end marketing including concept development and execution, product development, product / brand marketing and positioning, pricing and marcom
  • Effective management of design team and lead new launches, events, talks or public outreach
  • Managing and driving loyalty programmes
  • Excellent communication skills

Requirements

Tan Zhen Hui, Brian | R1434728
Talentvis Pte. Ltd | EA License: 04C3537

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